Branding & Rebranding
Branding and rebranding for businesses that stand for something
When every competitor sounds the same, people remember the brand that feels real. Go Banana! is a Toronto branding agency for mission-driven small and medium-sized businesses. We build brand identities from the inside out: strategy first, then the logo, visuals, and words that carry it.
Signs it's time for a rebrand
Prospects are unclear about what your company does.
Your brand looks smaller, or bigger, than the work you deliver.
You've grown, changed direction, or added services, and your brand hasn't caught up.
Your sales team avoids using the official pitch deck.
Rebrand or brand refresh?
A brand refresh keeps your foundation and modernizes how it looks and sounds: an updated logo, colours, type, and messaging. A rebrand goes deeper, rethinking your positioning, name or identity when your business has outgrown it. We'll help you figure out which one you need, and we'll tell you honestly if it's neither.
What you get
Brand strategy
Positioning, audience, and what makes you different. Built from research with you and your customers.
Visual identity
Logo, colour palette, typography, and the visual system around them.
Messaging
How you describe what you do, in words your customers actually use.
Brand guidelines
The rules that keep everything consistent, for your team and anyone you hire.
Rollout
Your website, sales materials, and anything else the new brand needs to live in.
How we work
1. Research
We listen and gather intel on you, your customers and your customers' customers.
2. Workshops
We co-create the strategy with your team, so it reflects every part of the business.
3. Design
Logo, visual identity, and messaging, handcrafted by us.
4. Guidelines and rollout
We hand over a brand your team is proud of, and help launch it.
Recent branding work
HumanisRx. This healthtech company evolved from being mostly service-based to developing their own closed-loop AI tool. We helped evolve the brand to reflect their new positioning.
Engineered Human Performance. Ben Lee came to us with a vision he tried to draft with AI tools, but it wasn't quite right. We turned his vision into a brand identity, branding kit, logo, and website.
"Throughout the brand refresh, new website, and sales initiatives, they've acted as close collaborators so everything was clear, focused, and authentically us."
Sayeh Radpay, President, HumanisRx
"I felt very involved in every step of their process."
Ben Lee, Founder, Engineered Human Performance
Who it's for
Small and medium-sized businesses in Canada and the United States that have grown, changed direction, or added services and need a brand that shows it. We work best with founders and teams who want to be part of the process, not handed a logo at the end.
Frequently Asked Questions
Do you only design logos?
A logo is one part of a brand. We can do a logo and brand refresh on its own, but we always start with strategy, so the logo has something to stand on.
What do we get at the end of a branding project?
Your brand strategy, logo files, visual identity, messaging, and brand guidelines, plus the applications we agreed on, like your website or sales deck.
Can you work with our existing brand?
Yes! Many clients don't need a full rebrand. We'll look at what's working, keep it, and fix what isn't.
Let's talk about where your brand stands
And where you want to take it.
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