Brand & Marketing Strategy
Brand and marketing strategy that connects who you are to how you sell
Most agencies do branding OR marketing. Your customers don't experience them separately, so we take a holistic approach. Go Banana! is a Toronto brand AND marketing agency that builds the strategy behind both, then helps you carry it out. We work with small and medium-sized businesses that have outgrown doing it all themselves.
Brands That Trust Us
When you need a strategy, not more tactics
Your website doesn't deliver enough qualified leads.
Prospects are unclear about what your company does.
Your ability to deliver keeps getting questioned in the sales process.
You're doing a lot of marketing, but nobody can say what's working.
Prospects are unclear about what your company does.
Your ability to deliver keeps getting questioned in the sales process.
You're doing a lot of marketing, but nobody can say what's working.
What we do
Positioning and messaging
What makes you different, expressed in words your customers actually use.
Marketing strategy
Where to show up, what to say there, and what to stop doing. Built for your budget and your team.
Sales tools
Decks, one-pagers, and materials your sales team will rave about.
Execution
Websites, content, campaigns, SEO and AEO, done by us or alongside your team.
Monthly reporting
We track what matters, meet every month, and adjust.
How we work
1. Diagnostic
We audit your marketing, brand, and website, and look at your competitors and industry.
2. Strategic foundation
Positioning, messaging, and the plan, co-created with your team in workshops.
3. Execution
We build and run what the plan calls for.
4. Staying on track
Monthly strategy and reporting meetings, so the plan grows with the business.
Results from the work
For HumanisRx, a healthtech company, we built the brand refresh, a new website, and the materials that helped drive pilot program enrollments.
Major insurer
MedMonitor pilot partner
Renewed
pilot renewal won
59 → 1,000+
plan members enrolled
"From the start, they've always prioritized our larger business goals."
Sayeh Radpay, President, HumanisRx
Who it's for
Established or emerging small and medium-sized businesses in Canada and the United States. We specialize in B2B companies with long sales cycles. If you have a great offer and your marketing hasn't caught up, we should talk.
Frequently Asked Questions
Do you replace our marketing team or work with it?
Either. For some clients we're the whole marketing team. For others we set the strategy and work alongside the people they already have.
Can we work with you on an ongoing basis?
Yes, most strategy clients stay on a monthly retainer. We're accountable for execution and reporting.
Do you work with B2B companies?
Yes! Many of our clients sell to other businesses, including healthtech, proptech, and HR companies. Long buying journeys are where clear positioning and good sales tools matter most.
Book a call and we'll tell you honestly
Where your marketing stands.
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