HumanisRx
Branding that Multiplies Traction
How we helped a healthtech company modernize their brand and get more traction with their initiatives.
Major insurer
MedMonitor pilot partner
Renewed
pilot renewal won
59 → 1,000+
plan members enrolled
Before
After
THE CHALLENGE
HumanisRx is a pharmacist-led health-tech company that works with insurance providers to improve medication-related health outcomes. Over the years, HumanisRx leaned further into their technology offering, finding novel ways to scale their clinical expertise, most notably with their flagship product, MedMonitor. The branding didn't align with their evolving identity as a healthtech company and the clinical nature of their messaging hid their value proposition under technical jargon.
These issues became most apparent during a 2024 pilot with Desjardins’ group benefits clients which had very low enrollment. With a second pilot in discussions, they needed to make some bold changes to gain the trust and confidence of the insurance company and potential pilot participants.
These issues became most apparent during a 2024 pilot with Desjardins’ group benefits clients which had very low enrollment. With a second pilot in discussions, they needed to make some bold changes to gain the trust and confidence of the insurance company and potential pilot participants.
WHAT WE DID
Team Interviews
We gained a deep understanding of the service, their product's technology, and the stakeholders involved.
Stakeholder Research
We spoke with the insurance providers and read anonymous patient surveys to understand the pain points and benefits in their own words.
Industry Research
We analyzed the ecosystem in which their services live, and the factors that affect the trends.
Workshop
Decided on the creative direction of the brand, and which aspects of the company the target audiences needed to understand. Every team member that is involved with building MedMonitor, working with clients, and consulting with patients contributed to the development of the brand, messaging, and website.
WHAT WE DELIVERED
We refreshed the messaging for the entire private insurance provider ecosystem and created sales enablement materials. The result was a holistic suite of resources that could be applied to all their sales and marketing efforts.
Messaging
Verbiage that resonates with every member of their ecosystem.
Brand Identity
Visuals that solidifies HumanisRx as tech innovators.
Website
A strong home base with a clear path for would-be customers and partners.
PR
Earned media to build credibility and authority with their target audience.
The HumanisRx team was able to win the second iteration of the pilot program and the enrollment numbers grew to over 1,000 before the launch date.
"We really enjoy working with Go Banana! From the start, they've always prioritized our larger business goals. They created custom materials that helped us drive pilot program enrollments while building our website. Throughout the brand refresh, new website, and sales initiatives, they've acted as close collaborators so everything was clear, focused, and authentically us. We've been getting great feedback about the new brand from the team, partners, and prospects!"
Sayeh Radpay, President - HumanisRx
This Could Be You
Got a vision that's still living in your head? Let's have a no-pressure chat.
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