EHP
From AI to “Heck Yeah!”
How we helped Engineered Human Performance turn a vision into a brand.
Before
After
THE CHALLENGE
Ben Lee had a clear vision for his brand. As a personal trainer who used the principles of biomechanics, he wanted his brand to signal precision without feeling cold, and handcrafted / artistic without being over-decorated. Leonardo Da Vinci's Vitruvian Man was a natural choice, as it encapsulated biomechanics, art, and the human body. Unfortunately, it didn't scale into a logo, and the outputs from AI weren't quite right. What he needed was someone to take that foundation and shape it into something cohesive, confident, and representative of the quality of work he delivers.
WHAT WE DID
We started where we always start: by listening. What was Ben actually trying to say? Who was he saying it to? What did he want a prospective client to feel the moment they landed on his website, or got handed his business card? From there, we mapped his vibe into a concrete creative direction. Then we built it out, piece by piece. Logo and brand guidelines, business card, and a full website.
We created a brand that feels as measured as Ben's training programs. A logo that holds science, art, and dynamic body mechanics in a single mark, and a website that speaks to the kind of client Ben wants to attract, while also quietly filtering out the rest.
"Go Banana! worked with me to establish the brand identity for my company. They took detailed notes and asked great questions about my vision and background. From that they put together my branding kit, logo and website. I felt very involved in every step of their process."
Ben Lee, Founder - Engineered Human Performance
This Could Be You
Got a vision that's still living in your head? Let's have a no-pressure chat.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
