From AI to "Heck Yeah!"
How we helped Engineered Human Performance turn a vision into a brand.
How we helped Engineered Human Performance turn a vision into a brand.
Amazing quality of work! Go Banana! worked with me to establish the brand identity for my company. They took detailed notes and asked great questions about my vision and background. From that they put together my branding kit, logo and website. I felt very involved in every step of their process. As a business owner with a strong vision but poor creative skills, Go Banana! played a significant role in filling this void.
A smart, driven business owner who knows exactly how they want their brand to feel, but can't quite close the gap between what's in their head and what ends up on the screen. This is something we tend to see. They've got a company name, a domain, and maybe a moodboard and a handful of AI-generated sketches that are close, but not quite it.
That's exactly where Ben was when he reached out to us.
Benjamin Lee is the founder of Engineered Human Performance, a Toronto-based personal training and injury recovery service. He's not your average trainer. He has a master's degree in biomechanical engineering. and he brings the same scientific rigour to his clients' training programs as he does to the research behind them. His clients are busy, highly-educated professionals who treat their health like the long-term investment it is.
By the time Ben found us, he'd already done a lot of the groundwork. He had a name, a registered domain, a Wix account, a moodboard, and some AI sketches that pointed in the right direction but missed the mark. What he needed was someone to take that foundation and shape it into something cohesive, confident, and representative of the quality of work he delivers.
And like his own clients, Ben knew where his strengths stopped. So he went looking for professional help.
Ben had a clear vision. He wanted his brand to signal mechanical precision without feeling cold, and handcrafted / artistic without being over-decorated.
His original idea was to incorporate the Vitruvian Man into his logo. On paper, it sounded great as his work is built on the foundations of biomechanics, so a classical scientific model of the human body felt like a natural choice.
In reality, the intricate detail of Da Vinci's original wasn't going to scale down to a logo, and the static pose didn't capture the dynamic, active nature of training and movement.
A great concept doesn't always translate into a great execution. That's where we came in.
We started where we always start: by listening. What was Ben actually trying to say? Who was he saying it to? What did he want a prospective client to feel the moment they landed on his website, or got handed his business card?From there, we mapped his vibe into a concrete creative direction:
Then we built it out, piece by piece. Logo and brand guidelines, business card, and a full website.
A brand that feels as measured as Ben's training programs. A logo that holds science, art, and dynamic body mechanics in a single mark, and a website that speaks to the kind of client Ben wants to attract, while also quietly filtering out the rest.
If you've got AI sketches sitting in a folder and a moodboard you can't quite translate, you're not stuck. You just need someone who can listen hard enough to hear what you actually mean, and turn it into something real.
Ben knew the limits of what he could do on his own. That's not a weakness. That's the kind of clarity that leads to a brand worth having.
Got a vision that's still living in your head? Let's have a no-pressure chat about what it could look like out in the world.