Engineered Human Performance is a personal training and injury recovery service based in Toronto, Canada. The company is headed by Ben Lee, a personal trainer with a masters in biomechanical engineering. He takes a scientific approach to recovery and fitness, and concrete results with his custom training programs. His clients are highly-educated busy professionals who invest in their health and wellness.
Ben had already started the work to brand and materialize his business. He had a name, a domain, a Wix account, a moodboard, and some initial AI sketches. All he needed now was someone to take his initial work and develop a refined brand. Like his clients, he knew that his ability was limited in this industry so he reached out for professional help.
Ben had a pretty clear vision of the vibe that he wanted to express through his brand, there was just a disconnect between what he had in his head and what he was able to create. We worked with him to create a concrete direction that took his ideas and made them resonate with his target audience. We were able to take the vibe he was looking for and map it out across all the brand elements he needed.
Ben’s original idea was to incorporate the Vitruvian Man into his logo. Because his personal training and injury rehabilitation work is based on a foundation of biomechanics, it seemed right to use a classical scientific model of a human body. The trouble was that the fine details in the image weren’t suitable for the logo. The static nature of the pose also didn’t properly represent the active nature of the physical training.
The end result incorporates the idea of science, art, and dynamic body mechanics into one singular logo.
Vibe: Bespoke, elegant, high-touch service, mechanical precision
Style: Flat design. One to two colours max
Design Elements: A simplified, geometric figure in the pose of The Vitruvian Man, not detailed or sketch-like, but made with clean lines. Think Bauhaus meets Da Vinci
Typography: Use a modern sans-serif font
Amazing quality of work! Go Banana! worked with me to establish the brand identity for my company. They took detailed notes and asked great questions about my vision and background. From that they put together my branding kit, logo and website. I felt very involved in every step of their process. As a business owner with a strong vision but poor creative skills, Go Banana! played a significant role in filling this void.
Are you looking for a team that understands both design and marketing, and likes to keep things simple?
Go Banana! is a two-person marketing and design agency that blends strategy with creativity to help businesses establish themselves, grow, and make an impact. We dream of making the world a better place, one small business at a time.
Let’s chat about your next project!